Free Public Events – Insightful Memory Care New Concepts

Dr. John Zeisel

THE WOODLANDS, Texas, February 22, 2017 – Many times, families feel overwhelmed when a loved one is diagnosed with Alzheimer’s or another form of dementia, and they fear that it will be nearly impossible to give the family member any real quality of life. However, there’s a new concept in care, one that engages those living with memory impairment by focusing on the mind’s strengths and establishing a connection with their abilities which don’t diminish with time. These abilities include understanding music, art, facial expressions and touch. Dr. John Zeisel is president of the I’m Still Here Foundation and Hearthstone Alzheimer Care, Ltd., and Hearthstone has been a catalyst in shifting the prevailing “despair narrative” into one aimed at providing a life worth living for people who are experiencing the challenges associated with dementia – the “Hope Model.” By harnessing these capacities, and by using other strategies, it’s possible to offer the person a quality life with connection to others and to the world.

“We recognized right away that this is the most innovative approach we have seen for treating and engaging those living with Alzheimer’s and dementia,” said Lori Alford, COO of Avanti Senior Living. “Avanti Senior Living will be the first senior living community in the Houston area to partner with and develop its memory care programming and training around Dr. Zeisel’s enlightened concept. Though there is no cure for Alzheimer’s disease, we can treat it nonpharmacologically by focusing on the mind’s strengths. Having witnessed its success, we are eager to share this knowledge with the public by hosting two inspiring events featuring Dr. Zeisel titled, ‘Hope Versus Despair: A New Paradigm in Memory Care.’”

Wanting to make this information available to families across the Houston area, the first event will take place on March 1 at Avanti Senior Living at Towne Lake (17808 Lakecrest View Drive, Cypress TX 77433). The second event will take place on March 2 at Avanti Senior Living at Vision Park (120 Vision Park Boulevard, Shenandoah TX 77384). Each event will begin at 6:00 p.m. with a reception, refreshments and book signing, followed by the presentation and Q&A session at 6:30 p.m. The events are free and open to the public. Individuals who want to attend the Towne Lake event should call 832.653.4260. Individuals who want to attend the Vision Park event should call 281.882.3855.

Dr. Zeisel is author of “I’m Still Here: A New Philosophy of Alzheimer's Care” (Penguin/Avery Books 2010). He will sign copies of his book for guests during the reception prior to the presentation. In this inspirational presentation, Dr. Zeisel will provide insight into a major paradigm shift taking place in the field of dementia care: the realization that every care partner has the opportunity and the responsibility to make a positive difference in the lives of people living with memory challenges. Through the lens of the new Ecopsychosocial Model, Dr. Zeisel will discuss evidence-based strategies that help people in all stages of memory loss to continue to learn, achieve, and give back to their community.

"Alzheimer's doesn't take away memory, your memories are all in there," said Dr. Zeisel. “The part of the brain that's damaged is the part that gives you access to memory. It's as if you put the memories in the glove compartment and you lost the key, and viewing artwork unlocked it."

“We are so excited to offer this style of memory care programming to residents living in our communities,” said Lori Alford, COO of Avanti Senior Living. “We pride ourselves on being forward-looking in every aspect of our communities. When we learned of Dr. Zeisel’s model, we were hooked. Citing examples from providers internationally, this presentation will offer insight into strategies that help people living with cognitive challenges to continue to be a part of their community in a meaningful and purposeful way. This program is so powerful that we have seen tremendous results and family members have been brought to tears after engaging with their loved ones. We are thrilled to share this insight with families who can attend our events."

Dr. Zeisel developed ARTZ, the Artists for Alzheimer’s program, which develops guided museum tours and other cultural experiences for those living with the disease. He holds a Ph.D. in sociology from Columbia and has taught at Harvard, Yale, and McGill. His work has been covered in The New York TimesThe Boston Globe, and O: The Oprah Magazine, as well as on ABC, CNN, and the BBC. Zeisel divides his time among Montreal, New York City, and Woburn, Mass.

Articles by and about Dr. Zeisel have appeared in The London Times, The New York Times, The Boston Globe, The Gerontologist, Harvard Magazine, O: Oprah Magazine, Landscape Architecture, Retirement Housing Reporter, The Wall Street Journal, Banker and Tradesman, AARP Bulletin, Progressive Architecture, Contract, The NAHB News, and Professional Builder.

For more information about The Hearthstone Institute and the I’m Still Here®  approach please contact  Sharon Johnson by phone at 781-674-2884 or by email at


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