Retailers must have tablet-first Web experiences to be successful

Responsive Site Development

While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.

Retailers have made important gains over the past year in delivering tablet applications that meet the needs of these shoppers.  However, as sales of tablets begin to eclipe PC sales, retailers are hurting their chances to convert browsers into purchasers by delivering sites built for PCs first.